Kryptonite

Optical Shoppe ads by the Melton Agency

Locking Up a New Product Launch

Kryptonite Bike Locks came to The Melton Agency in a panic.

The locks came with a $1,000 money back guarantee. In New York City, thieves found a way to break the locks using Freon gas. Kryptonite was forced withdraw their $1,000 guarantee from New York.

The brothers who owned Kryptonite thought their business was doomed when news of the guarantee withdrawal was picked up by the national press.

Kryptonite fixed the problem and the agency created this powerful image for full-page newspaper ads, poster and mailers.

The New York Lock became the most successful new product launch in the history of Kryptonite.

Later, the brothers sold Kryptonite to Ingersoll Rand for millions of dollars.