Have you ever noticed that people resist being sold things? People like to buy things, but they hate being sold. Conversely, everybody loves a good story. When you hear a good story, you lean in and listen closely. This is the basic premise of our storytelling approach to marketing and advertising. We don’t try to sell our clients’ products to people, we tell people our clients’ stories…in a way that makes them want to buy.
Two brothers who owned a consumer product company were faced with a problem that threatened to put them out of business.
We helped them solve that problem, and then orchestrated the most successful product launch in their history. They eventually sold their company to a foreign investor for many millions of dollars.
The Optical Shoppe, started out as a solo Optometrist doing eye exams and selling glasses in a front room of the house where he and his family lived.
Today, he owns and operates 3 bustling shops in three towns and is considering opening a fourth office.
A bank client of ours worked with us for 3 years before being bought out by a larger bank. In that time, the bank grew from $1.7 billion to $2.4 billion.